Unbound Carry Guiding Principles

  1. To lead with intentionality

    Every video, every product choice, and every word should have purpose. No filler. No hype for hype’s sake. The goal is to help people carry more thoughtfully, not more expensively.

  2. Be Candid, Not Cynical

    Openness and transparency over cynicism. To respect the industry and the people in it, while also keeping in mind nuance and being real.

  3. Create for Connection, Not Clout

    Views and metrics matter, but the most important thing to me is my community. They’ve subscribed, they’ve watched, and they’ve placed some degree of trust in me. I don’t take that for granted. Yes, growth will provide new opportunities for better and better content, but at the core, the most important thing is my community.

  4. Make Everyday Life Feel Elevated

    The goal of this channel is to elevate the everyday. This channel, the gear, it isn’t about escape; it’s about enhancement. Even the smallest gear choice can make daily life feel smoother, calmer, more intentional.

Audience & Demographic

I create content for The EDC-curious, people discovering gear for the first time, and want to understand the “why”, and the enthusiasts who appreciate good design, craftsmanship, and honest perspectives. We bridge the gap between both groups. My main content pillars are:

1. EDC Kits & Loadouts

2. Bag Reviews

3. EDC Reflections & Philosophy Of Use

Mission Statement

My mission is to create candid, straightforward everyday carry content that bridges the gap between hardcore enthusiasts and the EDC-curious , breaking down the nuance, the use cases, and the story behind the gear so people can discover what truly elevates their everyday.

If your brand aligns with the guiding principles, demographic, and mission, I’d love to hear from you! 👋🏽

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